Belly Dance with Fernanda
Educational experience design, visual identity design, creative content support and surface patterns
A logo redesign that evolved into a full brand ecosystem helping to support Fernanda across teaching, events, and education.
Outcome
A clear, aesthetically aligned and recognisable visual identity, backed by tools that make showing up consistently feel easier.
“I honestly came into this process feeling completely lost. I didn’t have a clear vision or direction, and to make matters worse, I can be quite fussy - which made me dread the idea of working on my branding. I kept thinking, “I don’t know what I want, but I’m probably not going to like anything anyway”.
To my surprise, everything shifted the moment I reached out to Erin. From our very first interaction, she asked all the right questions - the kind that helped me uncover clarity and direction I didn’t even know I had. I felt so comfortable with her, and that made all the difference. I never felt judged or difficult for giving feedback, and she really created a space where I could be honest and involved.
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