VIsual branding Assets
Visual branding assets are the supporting elements that bring your brand to life—helping you stay consistent, recognisable, and visually engaging across all platforms. This service is designed to expand on your existing branding, or complement a new logo with carefully crafted graphic elements.
Assets can be used across packaging, social media, printed materials, websites, or wherever your brand shows up. The goal is to give you a flexible, cohesive visual system that adds richness and personality to every touchpoint and build out a more complete and polished visual identity.
Created to suit your style and story, these assets could include;
Custom icons and buttons
Small, scalable illustrations that align with your brand style
Branding patterns
Seamless repeat patterns or backgrounds for use on packaging, digital media, etc.
Graphic elements
Shapes, flourishes, or motifs derived from your logo or theme
Social media elements
Branded templates or background visuals
Illustrations
Custom artwork that adds personality to your brand
Brand-specific infographics
Branded visuals that make complex information easy to understand and engaging to look at
Basic animations
Simple animated elements like logo reveals or moving illustrations for digital use
Brand characters, mascots, emojis
Unique, on-brand characters or expressive icons to create a memorable identity
Colour palettes
A tailored set of colours with guidance to ensure consistent, cohesive branding
Packaging or product design elements
Visual assets like patterns, backgrounds, and label graphics to enhance your packaging