Olymplus was a health food startup that aimed to help people improve their dietary habits without sacrificing the rich, indulgent flavours that often lead us toward unhealthy choices. They wanted a brand identity that exuded health, a modern feel and the physical and emotional strength of characters within Greek mythology. This resulted in a bold, empowering logo inspired by ancient mythology, seamlessly blending these tales with a contemporary aesthetic.
Research & Concept Exploration
To develop a design that aligned with their vision, I explored Greek mythology, architecture, and art as key visual influences. My research led me to three distinct directions:
•Mythological Strength: Inspired by figures like Sisyphus, eternally pushing his boulder uphill, and Atlas, holding the world on his shoulders, symbolizing perseverance and power.
•Architectural Influence: Drawing from the timeless elegance of Ionic-style columns, evoking balance and structure.
•Ancient Artistry: Examining traditional Greek amphora paintings, with their strong silhouettes, bold red and black hues, and dynamic character depictions.
© The Trustees of the British Museum. Shared under a Creatives Common Attribution-NonCommercial-ShareAlike 4.0 International licence. https://creativecommons.org/licenses/by-nc-sa/4.0/
Final Design & Refinement
After presenting these three distinct directions, the client selected a concept that seamlessly merged mythology with modernity: a powerful figure carrying a boulder, forming the 'O' in Olymplus. From there, I refined the logo into a versatile brand identity system, ensuring adaptability across different media and applications. The final deliverables included:
•A full-color primary logo, incorporating bold•A solid monochrome version for flexibility across brand assets•An outline logo, providing a minimalist alternative•Custom logo assets, breaking down key elements for use in brand collateral•Branding colours of earthy tones inspired by Greek amphorae (deep reds, blacks, and warm neutrals)
Final Deliverables & Brand Presentation
At the conclusion of the project, I compiled a comprehensive logo catalogue, showcasing all variations of the design on different background colors from the brand palette. This document provided clear guidance on how to implement the logo across packaging, marketing materials, and digital applications, ensuring a cohesive and impactful brand presence.
While Olymplus was ultimately unable to move forward with this branding due to unforeseen circumstances, this project remains a strong example of my ability to translate a brand's mission into a distinctive, meaningful visual identity.
